On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. A year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter.
At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Just a few months later, Logan Green would launch ride sharing competitor Lyft, which rode on the back of Uber’s success to a $4bn valuat…